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Channel: Comments on: “But We Are Not Selling Coca-Cola”, Says The CEO
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By: Myron

Nice post. u00a0I’ve often heard similar comments from B2B CXOs that branding is a waste of time. u00a0Instead, they just want the benefits, more qualified leads and growing revenue. u00a0nnRegarding...

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By: Asuthosh Nair

Thanks for the comment. You are right in that we need to impress upon site visitors about the superiority of our product (assuming it is). Not always can they discern it themselves, especially when...

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By: Rieches Baird

Great post and good points. thank you.

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